SUSTAINABILITY

SUSTAINABILITY

Lexus of Brighton

At Lexus of Brighton, we are committed to helping the environment and are working ardently towards reducing our carbon footprint. This commitment is not just in our Lexus Hybrid Drive technology, but also in the way we operate as an organisation.

Since the start of 2008, Lexus of Brighton has diverted over 75% of the organisation's waste from landfill. This includes cardboard, commingled, paper and plastic recycling and covers all areas of the organisation. The implementation of cardboard, paper, commingled and plastic recycling services has been so successful due to the positive attitudes towards recycling by staff and management.

In addition to recycling services, staff are encouraged to do small things in their daily work schedules such as turning off electrical equipment when not in use, e-mail instead of using general post, think before printing, and walk or cycle to work.

We are also entering into Phase 3 of our Waste Management campaign which will introduce other services such as steel recycling, eco-friendly oil disposal, and the better servicing of petrol and oil interceptors.

Lexus of Brighton will continue to monitor, upgrade and implement waste management policies and procedures, as well as actively promote more environmentally friendly practices by staff to help improve our carbon footprint.

The Lexus Hybrid Drive solution

Through Lexus Hybrid Drive, we create vehicles that deliver 'guilt free performance'. We have invested many millions of dollars developing Lexus Hybrid Drive into an engine system that delivers increased power with decreased fuel consumption and emissions. Yet there are other bonuses; Lexus Hybrid Drive is smoother, quieter, and delivers instant response that defies its status as an 'economy' solution.

The energy which is normally wasted while slowing down or braking is conserved as electricity which is stored in the battery. When stopped at traffic lights, it actually switches off to conserve fuel. Yet when you need brisk acceleration, the petrol engine and high output electric motors combine to deliver dramatic acceleration rivalling far thirstier conventional vehicles.

Greater efficiency in so many ways

Our commitment also extends well beyond hybrid technology. The development of innovations like VVT-i, direct injection, lightweight alloy engines and advanced transmissions have dramatically improved fuel efficiency and reduced emissions. Body designs honed in wind tunnels minimise power-sapping wind drag.

Computer modelling before actual manufacture allows bodies to be designed which are lighter in weight without compromising strength, by eliminating unnecessary excess material in non-critical areas.

We are continually finding ways to make our manufacturing processes cleaner. Lexus has made dramatic reductions to water usage, and the production of waste and scrap material in our plants in recent years. Lexus is continually improving recycling technology and are on target to achieve a rate of 95% recovery rate of our vehicles by 2015. That means all but a tiny 5% of materials will be recovered and recycled, to be later reused in helping create even better Lexus vehicles in the future.

Lexus dealers also play a significant role in this commitment, by reducing their waste through returning components for rebuilding or recycling.

All of this results in cars which deliver more driving enjoyment, with less impact on the environment. At Lexus, we believe our owners wouldn't have it any other way.

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